Sampled from 5 of Capital One CreditWise's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#0C74AC bg
#2E87B7
#F4D48C accent
#FFFFFF text
Reading the caption text from the screenshots in your browser…
CreditWise is a free credit monitoring tool that could help you improve your credit score. We believe in empowering people with the tools to effectively monitor and manage their credit, no matter where they are in their credit journey. Using CreditWise won't hurt your score. With CreditWise, you'll have free access to your FICO® Score 8 and TransUnion® credit report—plus targeted advice, tools and alerts to help you monitor your credit. You'll also get free access to dark web alerts to help you take action when your information is detected somewhere suspicious. Sign up for CreditWise and receive: ● Updates as frequently as daily to your TransUnion-based FICO Score 8. ● Access to your TransUnion credit report to look for signs of error, theft or fraud. ● Alerts if your Social Security number or email address are found on the dark web. ● Clarity on how certain everyday decisions ma…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are Capital One CreditWise's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Capital One CreditWise runs a dark set with one background colour (#0C74AC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #F4D48C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.