Screenshot style breakdown
Sampled from 6 of ClinicalKey's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#04749C bg
#2787A9
#FC6C04 accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
INSTITUTIONAL SUBSCRIPTION REQUIRED. Access the latest advances in clinical knowledge anytime, anywhere with ClinicalKey®- the essential resource for medical professionals.. ClinicalKey combines the speed of synoptic content with the depth of a comprehensive clinical reference tool in one intuitive solution to provide clinicians trusted information in the moments that matter most. With ClinicalKey, you can: • Stay abreast of rapidly expanding clinical knowledge • Quickly confirm diagnosis and treatment information • Advance critical thinking skills and research Please note: To access our extensive content library, ensure you have a subscription to ClinicalKey from your organization. To get started: 1. Download the free ClinicalKey app for iOS on your iPad® or iPhone®. 2. Follow the prompts to connect to your organization’s account.The app will ask questions to get you to the right …
App details
What you can learn from ClinicalKey
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 18 screenshots above are ClinicalKey's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: ClinicalKey runs a dark set with one background colour (#04749C) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #FC6C04, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.