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Medical apps: screenshot design benchmarks

How Medical apps design their App Store screenshots — theme, caption position, background colours, screenshot counts, caption length — measured from 3026 listings by LaunchShots.

59%
use a light theme across the set
light 59%mixed 24%dark 17%
35%
put the caption above the phone
above 35%below 21%overlay 18%no caption 27%
5.9
screenshots per listing on average · 24% use 8 or more
3.56
average App Store rating of the analysed apps
8.4
words per screenshot caption (from 596 OCR'd captions) · 5% ALL CAPS · 18% say "you"
Background colours
white 53%blue 18%teal 7%light grey 4%red 3%

Based on 3,026 analysed listings in Medical. Updated continuously as new apps are analysed. How we measure →

Analysed Medical listings

CVS Health
light · caption bottom · 5 shots
UnitedHealthcare
dark · caption none · 8 shots
Teladoc Health
light · caption top · 9 shots
MyChart
light · caption bottom · 5 shots
healow
light · caption bottom · 7 shots
GoodRx: Prescription Savings
light · caption top · 9 shots
Patient Access
mixed · caption overlay · 10 shots
Sydney Health
dark · caption none · 8 shots
e-Nabız
mixed · caption overlay · 9 shots
MyQuest for Patients
light · caption bottom · 4 shots
Express Scripts
dark · caption overlay · 5 shots
Telehealth by SimplePractice
dark · caption overlay · 7 shots

How to read this

If you're designing screenshots for a Medical app, this is the field you're competing in. A light theme is the majority choice, so going the other way is a deliberate way to stand out in search results — where your first screenshot sits next to competitors'. 35% put the caption above the phone; the caption is read first either way, but above-the-phone keeps the text in the thumbnail crop the App Store shows in search. The average listing uses 5.9 screenshots — Apple allows 10, and only 24% use 8 or more, so the later slots are mostly uncontested space for feature depth. Open any listing above to see its exact colours and load them into the editor with one click.

Design yours against the benchmark

Free, in-browser App Store & Google Play screenshot editor — device frames, captions, exact store sizes.

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