Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Lemonade Insurance's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#FC0484 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
“@Lemonade_Inc was the simplest and easiest insurance I’ve ever purchased, “old” insurance companies need to step into the current century!!!” SOME QUICK LEMONADE STATS • Starts as low as $30/mo for car insurance, $5/mo for renters, $25/mo for homeowners, $12/mo for pet, and $9/mo for term life. • Financial rating of “A” exceptional • 90 secs to get a policy through our app • Super fast and easy to use • Reinsured by the most trusted names on the planet WHY LEMONADE FOR INSURANCE • No Hassle: There’s no need to wait around for snail mail or talk on the phone w/ agents - get a policy with the Lemonade app whenever and wherever you are • Bundle and save! We’ll automatically apply your bundle discount to any combination of our products • Socially Driven: As a B-Corp, social good is baked into our business model: we take a flat fee, use the rest to pay claims (super fast!), and…
App details
What you can learn from Lemonade Insurance
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are Lemonade Insurance's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Lemonade Insurance runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #FC0484, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.