Sampled from 5 of eChannelling's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#744424 accent
#111111 text
Reading the caption text from the screenshots in your browser…
The eChannelling app connects you to doctors and consultants from over 150 health institutes in Sri Lanka. It's a simple, convenient, cost-effective, and time-saving method of contacting doctors and specialists. How will the eChannelling Application help you? • Channel Your Doctor Simply enter a doctor's last name, specialization, and/or hospital name into the search box. • Channeling history and re-booking the same doctor You can look over your channeling history to see past appointments. You can also book directly from your history, avoiding the need to search. • Payment options Variety of payment options - Visa / Master / Amex /mCash. • Order Medicine Select your preferred pharmacy, order your prescription medicine online, and have it delivered straight to your home. • Claim Refund Couldn't utilize the service of the professional you channeled? Don't fret, your money will be transfe…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are eChannelling's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: eChannelling runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #744424, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.