Sampled from 6 of Period Tracker - Pepapp's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#140424 bg
#342742
#E4043C accent
#FFFFFF text
Ready to meet the digital assistant millions of women love? More than 12 million women have already joined me! I’ve even been featured as App of the Day on the App Store. But what I love most is being there for millions of women, year after year. I’m Pepapp! And I’m so much more than a period tracker. I help you track your cycle, symptoms, and notes, while keeping you informed and adding a little fun to your day. What else can I do? Come take a look! Period Tracker Every woman’s cycle is unique. I’m here to help you get to know yours better. Log your period start and end dates, keep track of past cycles, and see predictions for your upcoming period, PMS, fertile window, and ovulation. My predictions are based on the information you log and your cycle history. Every cycle is different, so predictions can change. And whatever your cycle looks like, I’m right here with you! You can a…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 16 screenshots above are Period Tracker - Pepapp's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Period Tracker - Pepapp runs a dark set where the background shifts from screenshot to screenshot (first shot #140424) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #E4043C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.