Health & Fitness apps: screenshot design benchmarks
How Health & Fitness apps design their App Store screenshots — theme, caption position, background colours, screenshot counts, caption length — measured from 2385 listings by LaunchShots.
Based on 2,385 analysed listings in Health & Fitness. Updated continuously as new apps are analysed. How we measure →
Analysed Health & Fitness listings
How to read this
If you're designing screenshots for a Health & Fitness app, this is the field you're competing in. A light theme is the majority choice, so going the other way is a deliberate way to stand out in search results — where your first screenshot sits next to competitors'. 41% put the caption above the phone; the caption is read first either way, but above-the-phone keeps the text in the thumbnail crop the App Store shows in search. The average listing uses 6.4 screenshots — Apple allows 10, and only 32% use 8 or more, so the later slots are mostly uncontested space for feature depth. Open any listing above to see its exact colours and load them into the editor with one click.
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