Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Calm's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#248CDC bg
#429CE0
#94D4FC accent
#FFFFFF text
- #1The #1 App for
- #2Trusted by millions. Recommended by experts.
- #3Fall asleep to Sleep Stories” with your favorite voices
- #4Guided meditations for everyday life
- #5Soundscapes and music for focus, calm & sleep
- #6Immersive nervous system support
Captions read from the screenshots (OCR, may contain small errors): 6 headlines, 6 words on average (longest 9).
Screenshots
iPad screenshots
Icon palette
About this app
Calm is the #1 app for sleep, meditation, and relaxation. Find anxiety relief, stress relief, and better sleep through breathing exercises, sleep sounds, deep sleep music, and mindfulness programs for insomnia, beginner meditation, and beyond. Downloaded by 180 million people worldwide. Fall asleep faster with Sleep Stories, bedtime stories for adults narrated by Matthew McConaughey, Stephen Fry, P\!nk, Bob Ross, and more. Only on Calm. Manage stress, relieve anxiety, improve your sleep cycle, and refocus your attention. Apple App of the Year. Apple Editors' Choice. Happiest App in the World (Center for Humane Technology). 3M+ five-star reviews. Recommended by top psychologists, therapists, and mental health experts. SLEEP STORIES — ONLY ON CALM * Drift off to Matthew McConaughey's Wonder — a dreamy journey through the mysteries of the universe * Travel through the village of Pro…
App details
What you can learn from Calm
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 12 screenshots above are Calm's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Calm runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #248CDC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #94D4FC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.