Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Kaiser Permanente's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#E4F4FC bg
#C8D6DD
#749CB4 accent
#111111 text
- #1?Take a moment to set up your Kaiser Permanente account profile. Only 9 steps - let's get
- #2Upcoming Appointments Today Thursday, Jan 13, 10:30 a.m. >
- #3g Medication List > Manage your medications (© RecentOrders >
- #4Affilate Hospital Home Messages Medical Record
- #5Amanda Lee, MD 05/18/2026 > Nonurgent medical question- New health problem
- #6Home Messages Medical Record
Captions read from the screenshots (OCR, may contain small errors): 6 headlines, 9.5 words on average (longest 17).
Screenshots
iPad screenshots
Icon palette
About this app
Whether you're at home or on the go, the Kaiser Permanente app gives you a simple, secure way to manage your health — all in one place. Live in Washington (outside of Vancouver/Longview)? Download the Kaiser Permanente Washington app instead. With the Kaiser Permanente app, you can easily: • Email your doctor’s office or Member Services with nonurgent questions • Schedule, view, and cancel routine appointments and see information about past visits • Fill or refill most prescriptions, check the status of a prescription order, and see a list of all your medications • View your medical history, including allergies and immunizations, ongoing health conditions, and most lab test results • Choose a doctor by browsing our online doctor profiles • Find facilities and pharmacies near you • Get care in a way that works for you — online, by phone, or in person • Access your digital membership…
App details
What you can learn from Kaiser Permanente
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 14 screenshots above are Kaiser Permanente's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Kaiser Permanente runs a light set with one background colour (#E4F4FC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #749CB4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.