Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of El Pollo Loco - Loco Rewards's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#7C7C7C bg
#8E8E8E
#EC2C24 accent
#FFFFFF text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
Delicious Rewards. Juicy Benefits. Join Loco Rewards and earn points every time you order El Pollo Loco in the app, on our website, or in a restaurant. Then redeem your points for a feast of rewards. The best deals are in the app! Get personalized offers, birthday rewards and exclusive access to new menu items and experiences. Plus, use special app features to order ahead, save your favorites, pay from your phone, and redeem points for free food. Download the app and start eating today.
App details
What you can learn from El Pollo Loco - Loco Rewards
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 12 screenshots above are El Pollo Loco - Loco Rewards's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: El Pollo Loco - Loco Rewards runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #7C7C7C) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #EC2C24, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.