Screenshot style breakdown
Sampled from 5 of Dine On Campus's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#ECECEC bg
#CFCFCF
#BC1C0C accent
#111111 text
Screenshots
Icon palette
About this app
Dine On Campus™ provides helpful, dining-related information for your school. After selecting your school, you can find places to eat, whether or not they're open, and how close they are to you. Once you select a location, you can get directions using Maps and browse menu items. Tapping on a menu item displays the nutritional information and other important details. You can even add menu items to HealthKit if you're interested in tracking the nutritional value of what you eat. In addition to menus, you can purchase meal plans, build a custom plan, or add declining balance to your student card, depending on which options are available on your campus. If you have questions or comments regarding dining service on your campus, you can contact our dining staff directly through the app by tapping on the email or phone icon associated with each staff profile. Please keep in mind the feature…
App details
What you can learn from Dine On Campus
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are Dine On Campus's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Dine On Campus runs a light set with one background colour (#ECECEC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #BC1C0C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.