Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of RBC Insurance - My Benefits's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#E4ECEC bg
#C8CFCF
#344464 accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
Access your group employee health benefits with the RBC Insurance My Benefits app wherever you are, whenever you need it. The RBC Insurance My Benefits app provides you fast, easy, and secure access to your group employee health benefits provided to you by your employer. This does not include group home and auto benefits. RBC Insurance My Benefits features: • View your digital ID card (this is also your travel card if you have travel benefits) and save it offline for quick and easy access. • Submit a health (including spending accounts), drug, dental and travel claims directly from your smartphone or tablet. • Find a RBC Insurance approved health-care provider or pharmacy near you, identify which offer direct billing and view quality ratings. • Check whether a health service, medical supplies or drug is covered under your plan including the amount that will be covered. • Search your…
App details
What you can learn from RBC Insurance - My Benefits
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 16 screenshots above are RBC Insurance - My Benefits's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: RBC Insurance - My Benefits runs a light set with one background colour (#E4ECEC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #344464, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Take what works into your own screenshots
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Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.