Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Bath & Body Works | B&BW's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#54341C accent
#111111 text
- #1Tap into what’s new and trending now
- #2Welcome to the easiest way to shop
- #3Feel-good formulas that make sense
- #4Shop. Earn. Discover.
- #5Buy. Track. Pick up.
- #6Always get the inside scoop
Captions read from the screenshots (OCR, may contain small errors): 6 headlines, 5.2 words on average (longest 7).
Screenshots
Icon palette
About this app
Download the top-rated app and make shopping Bath & Body Works even better—online and in stores. Discover today’s best deals, stay up on the latest scent drops and turn on push notifications so you never miss what’s new. Become a Rewards member to unlock even more app-exclusive features: • Earn points toward FREE products (up to an $18.95 value, exclusions apply*) • Track your points anytime • Keep rewards and offers ready to use in your wallet • Get early access to new scents, sneak peeks and more • Celebrate your birthday with a special surprise *Excludes Wallflowers fragrance plugs, candle & soap accessories, PocketBac clips, car fragrance clips, sponges, socks, reeds vessels, boxed single wick candles and Essentials collection.
App details
What you can learn from Bath & Body Works | B&BW
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are Bath & Body Works | B&BW's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Bath & Body Works | B&BW runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #54341C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.