Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 5 of Aetna Health's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#6C3C84 accent
#111111 text
- #1See what's covered
- #2Access your ID card
- #3View your claim details Amount Overview
- #4Find care in-person or virtually Find Care & Pricing
- #5Get details on your medications
Captions read from the screenshots (OCR, may contain small errors): 5 headlines, 5.4 words on average (longest 9), 60% speak to "you".
Screenshots
Icon palette
About this app
Take charge of your health and benefits in one easy place The Aetna Health app helps you stay on top of your health. All when and where it works best for you, 24/7. Manage your benefits With just a few taps, you can: • Access your ID card and save to Apple Wallet • Track spending and progress toward meeting your deductible • Check on your Health Savings Account, Health Reimbursement Account and Flexible Spending Account • View your plan summary and get coverage information • See claims and Explanation of Benefits Connect to care Plus, it’s easy to: • Find in-network doctors, facilities and other providers • Search for MinuteClinic locations and services (inside select CVS Pharmacy and Target locations) • Schedule MinuteClinic appointments • Talk with a doctor anytime by phone or video, and more Keep in mind • The app is available to most Aetna members. And the features may vary, depen…
App details
What you can learn from Aetna Health
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are Aetna Health's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Aetna Health runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #6C3C84, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.