Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of BJs Wholesale Club's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#CC0434 bg
#D32750
#F4C44C accent
#FFFFFF text
- #1Get the most out of your membership.
- #2Shop fast. Shop easy.
- #3Shop by category.
- #4AVAILABLE (362) CUPPED 3) DEEMED (5)
- #5Access your club’s special features.
- #6< Hi, Julie Smith A Change
Captions read from the screenshots (OCR, may contain small errors): 6 headlines, 5.2 words on average (longest 7).
Screenshots
Icon palette
About this app
The BJ’s app has everything you need to make the most of your membership. Enter In-Club Mode when you visit a Club to access that location’s helpful mobile features. Add to card coupons - Browse and add coupons directly to your membership card (no scissors required). Your clipped savings will be applied automatically at checkout. BJ's Gas® - Check BJ's Gas regular and premium gas prices for any location -- so you can pump up the savings and fill up for less. Find a club - Get directions, club hours, club features, BJ’s Tire Center® hours and BJ’s Optical Department® information for the club nearest you. Deli Pre-Order - Pre-order BJ’s deli items and platters straight from the app. (Available in select clubs only.) Curbside Pickup - Let us do the shopping for you. Place an order for pickup in just 2 hours.* ExpressPay® - No need to wait in a checkout line. Easily shop, scan your item’s b…
App details
What you can learn from BJs Wholesale Club
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are BJs Wholesale Club's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: BJs Wholesale Club runs a dark set where the background shifts from screenshot to screenshot (first shot #CC0434) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #F4C44C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
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Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.