Screenshot style breakdown
Sampled from 5 of MSD Vet Manual's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#0C7454 accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
SPECIAL NOTE ABOUT DOWNLOAD *** Downloading this app is a 2-step process: the first step is a download of the app template, and the second step is a full download of app content. This can take 5 to 10 minutes on wifi. Please do not navigate away from the app until both steps have been completed. *** The MSD Veterinary Manual, a renowned animal health reference for more than 60 years, covers all species and disorders of veterinary interest worldwide. This app provides veterinarians, students and other animal health professionals with clear, practical explanations of thousands of conditions across all body systems. It covers etiology, pathophysiology, and options for diagnosis and treatment. The trusted MSD Veterinary app offers: • Thousands of topics written and updated regularly by more than 400 veterinary experts from more than 20 countries • Photos, illustrations, and video of…
App details
What you can learn from MSD Vet Manual
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are MSD Vet Manual's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: MSD Vet Manual runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #0C7454, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.