Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 4 of Naked Insurance's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#44CC7C accent
#111111 text
Screenshots
Icon palette
About this app
Naked is car, home, single item and pet insurance, run from an app and built to put you in control. Rose, our quote bot, asks a few quick questions about what you want to cover and 90 seconds later you've got a final price. Like it? Buy on the spot, get covered instantly and send your cover confirmation to your finance provider straight away. Need to claim? Do it straight from your phone. Everything is done in the app, any time, any day or night. A BIT MORE ABOUT NAKED - A final quote in 90 seconds, right here, right now. - Trusted by hundreds of thousands of South Africans - Accepted by all major banks - Underwritten by Hollard - Save up to 50% on your car premium when you're parked, with CoverPauseⓇ WHY NAKED - Cover for all your things: car, home contents, buildings, single items and pets, all in one app - Everything in the app: quote, buy, tweak your cover, download your confirm…
App details
What you can learn from Naked Insurance
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are Naked Insurance's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Naked Insurance runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #44CC7C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.