Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 5 of 28 by Sam Wood's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FC9C7C bg
#DD896D
#1C1C4C accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
28 by Sam Wood is an online fitness and nutrition program helping people live their life better by bringing life-changing fitness and nutrition to every home. “I know the key to becoming the best version of you is both quality training paired with the right nutrition. It’s why I created 28 by Sam Wood and today’s program provides a huge range of workouts and recipes to ensure 28ers of all levels reach their goals.” Sam Wood, Founder. Each day receive a 28-minute workout and a meal plan with snacks, with options to “Swap”, “Drop” or “Shop” any item you don’t like. Make life even easier with a weekly shopping list personalised to your preferences and the tools to track your progress and integrate with Apple Health. Plus, as a part of 28 you will have access to a team of recognised professionals, from nutrition and fitness, through to mindfulness and motivation. SUBSCRIPTION TERM…
App details
What you can learn from 28 by Sam Wood
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are 28 by Sam Wood's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: 28 by Sam Wood runs a light set with one background colour (#FC9C7C) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #1C1C4C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.