Sampled from 6 of AIVI - Online Fashion Store's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#CCBCAC bg
#B3A597
#742C34 accent
#111111 text
Your favourite 6th Street has become AIVI — bringing you a new way to discover, shop, and express your style. Powered by Apparel Group, AIVI brings together 1,200+ brands, all in one place. Lightning-fast delivery: 60-minute delivery in the UAE and 90-minute delivery across other GCC countries. We've got: 200,000+ fashion styles across women's fashion, men's fashion, kids' clothing, footwear, beauty, sportswear, accessories & more. We're making moves with: Tommy Hilfiger, Charles & Keith, ALDO, Steve Madden, Skechers, Birkenstock, Levi's, GUESS, LC Waikiki, Boohoo & more. We're delivering in: United Arab Emirates, Saudi Arabia, Kuwait, Oman, Bahrain & Qatar. We're bringing more to your shopping experience: Shop 100% authentic products directly from brand stores, enjoy Price Assurance, discover fashion through Social Commerce, and shop with confidence with Virtual Try-On. We've got…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 20 screenshots above are AIVI - Online Fashion Store's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: AIVI - Online Fashion Store runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #CCBCAC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #742C34, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.