Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of Benefits OnLine's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#04246C bg
#274280
#C40C2C accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
You don’t need a computer to keep up with your employer-sponsored benefit plans. With the free* Benefits OnLine® Mobile app, you’ll have easy access to your benefit plans with Merrill, virtually 24/7. Find out how easy it is to: Manage your accounts • Check your account balances, detailed holdings and account history • Manage your investments and update contribution rates • View your Account Summary with interactive graphics • Request a loan, withdrawal or rollover Access financial information • Review U.S. & Global market data • Add securities to your device watchlist • Monitor major market securities Personalize your experience • Stay up to date with My To-Do List and Alert messages • Have your Merrill investment account balances and Bank of America account balances displayed along with your benefit plan accounts • Choose “online deliver” for statements and confirmations Stay Sec…
App details
What you can learn from Benefits OnLine
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 12 screenshots above are Benefits OnLine's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Benefits OnLine runs a dark set with one background colour (#04246C) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #C40C2C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.