Screenshot style breakdown
Sampled from 3 of PlayNow BC Sportsbook's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#0C1C24 bg
#2E3B42
#345C7C accent
#FFFFFF text
Screenshots
Icon palette
About this app
This is the official PlayNow Sportsbook iPhone app for residents of British Columbia (Canada) only. With the PlayNow Sportsbook app you have instant access to B.C.’s only legal and regulated sportsbook. Download the app today for a user experience including: LIVE In-Game Betting: PlayNow.com allows users to place bets in real-time as the game unfolds on a wide range of leagues and markets across most sports. Cash Out: Cash Out & Partial Cash Out allows bettors to settle their bet early, before the event they bet on has concluded. This feature provides bettors with more control over their bets and the ability to secure a profit or reduce losses. Same-Game Parlay: Same-Game Parlay lets bettors choose multiple selections from within the same game into one single parlay. Same-Game Parlay bets are currently available for pre-game betting on NFL, NBA, NCAA Football, NCAA Basketball, Rugby…
App details
What you can learn from PlayNow BC Sportsbook
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 3 screenshots above are PlayNow BC Sportsbook's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: PlayNow BC Sportsbook runs a dark set with one background colour (#0C1C24) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #345C7C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Sports apps approach the same problem? Browse more Sports apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.