Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 4 of FAST Pregnancy Calculator's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#2494F4 accent
#111111 text
- #1Day 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16. 17 18 19 20
- #2Day 1 2 3 4 5 6 7 8 9 10 11 12 13 5 16 17 18 19 20
- #4Day 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 17 18 19 20
Captions read from the screenshots (OCR, may contain small errors): 3 headlines, 20.3 words on average (longest 21).
Screenshots
Icon palette
About this app
THIS APP IS INTENDED FOR USE OF HEALTHCARE WORKERS. Pregnancy Calculator for Healthcare Professionals calculates the gestation week based on the first day of the last menstruation period or previous ultrasound scans. FAST is carefully designed to provide a convenient solution for physicians, midwives, nurses and medical secretaries with busy work schedules. INSTRUCTIONS The gestation week can be calculated by choosing the first date of the last period on the period tab. Alternatively, it can be calculated by choosing the date of a previous ultrasound and the gestation week at that date on the ultrasound tab. After the gestation week is determined, pressing the information tab at the bottom provides information on the progress of the pregnancy. DISCLAIMER The information provided by the app is not necessarily correct or accurate. It is based on available information and the overall de…
App details
What you can learn from FAST Pregnancy Calculator
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are FAST Pregnancy Calculator's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: FAST Pregnancy Calculator runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #2494F4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.