Sampled from 5 of EasyCoop's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#E4041C accent
#111111 text
Fai la spesa online con l'App EasyCoop, scegli il servizio di spesa a domicilio di Coop Alleanza 3.0 attivo in Emilia-Romagna, Veneto e a Mantova. Scarica l'App EasyCoop e ordina la tua spesa Coop Alleanza 3.0 con consegna a domicilio o in uno dei 15 locker refrigerati. Scegli tra 13.000 prodotti, di cui 3.000 freschi, scegli la fascia di consegna secondo le tue necessità e ricevi tutto a casa o nel locker più comodo. Consegna sicura e flessibile Niente traffico, niente stress: la spesa arriva a qualsiasi piano, anche senza ascensore. Prima della consegna riceverai un SMS con nome e foto dell'addetto EasyCoop, per sapere sempre a stai chi aprendo la porta. Freschezza garantita e convenienza Con EasyCoop la freschezza è garantita: temperatura controllata dalla cella frigorifera fino a casa tua, con veicoli refrigerati e, se ritiri al locker, con scomparti a temperatura differenziata. S…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are EasyCoop's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: EasyCoop runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #E4041C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.