Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Amcal Pharmacy's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4FC bg
#D6D6DD
#04ACEC accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
Manage your health with one easy app! Amcal has been Australia’s trusted pharmacy for 85 years. Our Amcal app helps you stay on top of your health every single day. It allows you to easily locate your local Amcal pharmacy and connect with your Amcal pharmacy team. You’ll have a host of handy features at your fingertips, like: • Automatic Medication List: Smart list of your medications updated every time you fill scripts. See your script details, remaining repeats, dosage, supply and more. • Tap-To-Refill: Order prescriptions any time with a tap so they’re ready to collect at the pharmacy – no waiting! This includes new paper scripts, new eScript tokens and paper and eScript repeats. • Order non-prescription medicines, vitamins, and National Diabetes Services Scheme (NDSS) items. • Pay-In-Advance and Home Delivery: Items can be paid for via the app and safely delivered to your doo…
App details
What you can learn from Amcal Pharmacy
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 13 screenshots above are Amcal Pharmacy's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Amcal Pharmacy runs a light set where the background shifts from screenshot to screenshot (first shot #F4F4FC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #04ACEC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.