Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Betfair - Online Betting App's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#040404 bg
#272727
#FCBC14 accent
#FFFFFF text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
As Australia's only online betting exchange - and the biggest in the world - we offer unique ways to bet. You can back, lay and trade on Betfair. Access all the racing and sports markets you want. You're not just getting access to better odds; you're joining a community of passionate punters. Tips, strategies, market insights, and informed punting with the ability to bet your own way - that's the Betfair difference, whether you're into the races, the footy, or anything in between. Bet on AFL, NRL, NBA, NFL, Cricket, Soccer, Tennis and many more sports, as well as horse, greyhound and harness racing from all over Australia and around the world. Betfair offers an array of features that can't be found on other betting apps. Because we're a betting exchange and not a bookmaker, our sport and racing markets have no built-in margin. This means that you can find better odds when comparin…
App details
What you can learn from Betfair - Online Betting App
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 14 screenshots above are Betfair - Online Betting App's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Betfair - Online Betting App runs a dark set with one background colour (#040404) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #FCBC14, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Sports apps approach the same problem? Browse more Sports apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.