Screenshot style breakdown
Sampled from 5 of Madewell's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#6C9CD4 bg
#5F89BA
#4C4414 accent
#111111 text
Screenshots
Icon palette
About this app
Introducing the best way to experience the world of Madewell. Sign in and start exploring the latest denim and forever essentials, plus easily track your Insider benefits, order history and more. DISCOVER: Get inspired by our latest editorials that you can shop the looks from, learn about our exclusive collaborations and in-store events, plus read helpful customer reviews. SHOP: Explore what’s new (from just-in jeans to accessories that make the outfit) and speed through our seamless checkout. Just browsing? You can save your favorite styles to a list for later. ACCESS: Easily track your Madewell Insider status, benefits and invites to exclusive Insider-only events in the app. Sign into your account to earn points as you shop and unlock new rewards along the way.
App details
What you can learn from Madewell
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are Madewell's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Madewell runs a light set where the background shifts from screenshot to screenshot (first shot #6C9CD4) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #4C4414, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.