Screenshot style breakdown
Sampled from 6 of Mela - Recipe Manager's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#DC5C4C bg
#E07265
#6C1C14 accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
Mela is a simple, elegant and modern recipe manager that syncs with iCloud. SYNC Sync your recipes with iCloud, either privately (default) or by sharing a recipe library with other iCloud users. IN-APP BROWSER WITH LIVE PREVIEW Quickly save a recipe while browsing: If Mela detects a recipe on the currently viewed page, it will be displayed in Mela's native recipe viewer*, on the same screen on the iPad and a swipe-left away on the iPhone. Want to add or view a recipe from outside of Mela? No problem, just use Mela's sharing extension. FEEDS Subscribe to your favorite recipe blogs to view all the recipes in Mela's native recipe viewer*. COOK MODE The cook mode makes it easy to follow all steps while cooking, displayed using a larger font to make sure everything stays readable even when you're not right in front of your device. You can add multiple recipes to the cook mode, easily let…
App details
What you can learn from Mela - Recipe Manager
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 14 screenshots above are Mela - Recipe Manager's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Mela - Recipe Manager runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #DC5C4C) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #6C1C14, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.