Sampled from 6 of Pickle | Rent & Lend Fashion's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#1C1C14 bg
#3B3B34
#6C543C accent
#FFFFFF text
Pickle is a rental marketplace. We seek to make fashion more affordable, circular, and accessible by enabling people to rent clothes directly from one another right in their community. Our unique peer-to-peer model allows Pickle to have the coolest and freshest fashion out there. And our same-day local courier delivery not only allows our users to find a last minute outfit when they’re “in a Pickle”, but also helps people avoid fast fashion & shop sustainably!
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 12 screenshots above are Pickle | Rent & Lend Fashion's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Pickle | Rent & Lend Fashion runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #1C1C14) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #6C543C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.