Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of Plumb's | Standards's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#0C84CC bg
#2E95D3
#142454 accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
Welcome to Standards of Care, the veterinary clinical decision support tool from the team behind Plumb’s and Clinician’s Brief, with Plumb’s built in. Subscribed to Plumb’s? If you’re subscribed to the veterinary drug reference, Plumb’s, you can access all your prescribing information and tools in this app. Included in Plumb’s: - Comprehensive, continually updated veterinary drug and dosing information - Veterinary drug interaction checker with animal-specific guidance - A conversion calculator for quick math in the app - Notes feature for saving favorite notes and protocols - Convenient favorites feature for making your own quick reference list Visit plumbs.com to learn more. Subscribed to Standards™? If you’re subscribed to Standards of Care™, you can access all your Standards features (including Plumb’s) in this app. Included in Standards: - All the features of Plumb’s (see a…
App details
What you can learn from Plumb's | Standards
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 14 screenshots above are Plumb's | Standards's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Plumb's | Standards runs a dark set with one background colour (#0C84CC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #142454, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.