Sampled from 6 of Bupa México's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4F4 bg
#D6D6D6
#54A4DC accent
#111111 text
Reading the caption text from the screenshots in your browser…
Disfruta de los beneficios al ser un cliente Bupa. Descarga la App donde podrás tener acceso a servicios como: telemedicina y telepsicología, lectura de signos vitales a través de un escaneo facial, ubicación de proveedores médicos y gestión de tu póliza. Estamos comprometidos contigo poniéndote en el centro de todo lo que hacemos, buscando continuamente ofrecerte soluciones innovadoras para cuidar de tu salud en todo momento y donde quiera que te encuentres. Qué podrás hacer en la App: • Telemedicina por un médico general 24/7 ilimitada • Telepsicología 24/7 ilimitada • Lectura de tus signos vitales a través de un escaneo facial donde podremos medir indicadores como tu frecuencia cardiaca, frecuencia respiratoria, presión sistólica, presión diastólica y nivel de estrés • Nuestra aplicación usa HealthKit para poder actualizar tu información Salud de forma automática. • Tu actividad diar…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 20 screenshots above are Bupa México's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Bupa México runs a light set with one background colour (#F4F4F4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #54A4DC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.