Sampled from 6 of Lotto.com Lottery App's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#040C64 bg
#272E79
#FCD404 accent
#FFFFFF text
Order official New Jerseyand New York lottery tickets right from your mobile device with Lotto.com. Lotto.com is a secure online lottery service that lets you easily play Mega Millions®, Powerball®, and other great state-offered lottery games – all form one simple app! With Lotto.com, buying lottery tickets is fast and safe. Just create an account, verifyyour identity and location, choose your lucky numbers (or use Quick Pick), and you’re in the game! We’ll purchase your official ticket at a licensed retail location and upload a digital image of the ticket directly to your account. Win a prize? We’ve got you covered. Smaller winnings are deposited straight into your account. Big win? Our Big Winners experience includes secure ticket delivery – either in person or by mail if you prefer a low-key option. Lotto.com also makes it easy to stay in control with automic ticket subscription…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 16 screenshots above are Lotto.com Lottery App's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Lotto.com Lottery App runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #040C64) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #FCD404, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Entertainment apps approach the same problem? Browse more Entertainment apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.