Sampled from 4 of ViCook Club's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#5C442C accent
#111111 text
La ristorazione aziendale secondo Vi.Co.Ok. Made in Bergamo ma attiva in tutta Italia, Vicook è un’azienda di ristorazione che lavora dal 2007, ogni giorno, per offrire prestazioni di livello, disegnate sui desideri del cliente, attente alla salute e all’ambiente, al passo con le innovazioni e la ricerca nell’ambito food & service. A garanzia della qualità, la supervisione della famiglia Cerea del ristorante tristellato Da Vittorio, da decenni eccellenza della cucina italiana. Con la nostra app Vicook Club potrai scoprire tutto questo: il menù del giorno sempre aggiornato, con possibilità di visualizzare il dettaglio delle ricette e consultare ingredienti, allergeni, e valori nutrizionali; prenotare un pasto nel ristorante desiderato, consultando le disponibilità per fascia; inoltre con gli strumenti di valutazione potrai aiutare lo staff a migliorare il servizio, la tua voce per noi è …
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are ViCook Club's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: ViCook Club runs a light set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #5C442C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.