Our founder Jens Knoops has had a strong relationship with chocolate since his childhood in rural Germany. In 2013, he decided to share his passion and opened the first Knoops store in Rye, East Sussex. Since then, Jens has gone on to open more Knoops stores, built a team of chocolate lovers around him, developed an at-home range of chocolate flakes, and even released a chocolate cookbook. The Knoops concept is based around our carefully curated percentage menu which offers chocolates to suit every taste and mood. We find joy in helping you to discover your perfect chocolate drink, and encourage experimentation with different % chocolates and flavours in a process we call ‘Knoopology’. This process is simple;choose your chocolate %, milk, and extra flavours like sea salt, orange zest or chilli to be made into a hot chocolate, milkshake or iced chocolate. With our app, you can get reward…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are Knoops's answers to those questions — they're public, they're real, and they made it through Apple's review.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
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