Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of Expand's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#4CA46C accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
With the Expand app you can: • Access your Expand Essential or Expand Extra accounts in one place. • Enjoy secure access 24/7, using a passcode, fingerprint or facial recognition (available on compatible devices). • Check your transactions, performance, and current investment options. • Visualise your balance over time with an interactive graph, or access reports for your individual investments. • Review and make changes to your beneficiaries, personal details, communications preferences, and more. • Download statements and generate various reports. • Time for a review? Access your adviser’s contact details within the app. • Have a question? Contact our ClientFirst team on 1800 517 124, or clientfirst@myexpand.com.au Please note, an active Expand account is required to access the Expand app.
App details
What you can learn from Expand
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 11 screenshots above are Expand's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Expand runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #4CA46C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.