Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of Pilgrim India's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCF4EC bg
#DDD6CF
#FCC41C accent
#111111 text
Screenshots
Icon palette
About this app
Pilgrim offers its consumers the world's beauty secrets through its skincare and haircare products. With high-powered ingredients ranging from Volcanic Lava Ash from Jeju Islands, Korea, to Red Vine from Bordeaux, France, the brand brings people closer to beauty ingredients and rituals from faraway places, satiating the wanderlust feeling. The Pilgrim Squad, as the team calls itself, is passionate about exploring the world for high-performance, non-toxic beauty ingredients, and formulating them into fun and accessible products for a new generation of beauty-obsessed consumers. Crafted with love, these products are FDA-approved, PETA-certified vegan, cruelty-free, and free from toxins like parabens, sulfates, and mineral oils – common offenders on beauty product labels. Being a plastic-positive brand, Pilgrim recycles more plastic than it consumes in its packaging.
App details
What you can learn from Pilgrim India
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are Pilgrim India's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Pilgrim India runs a light set with one background colour (#FCF4EC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #FCC41C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.