Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Moonpig: Birthday Cards's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCA4C4 bg
#DD90AC
#64D4FC accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
Send joy at the tap of a button with the Moonpig app. It’s never been easier to send flowers, personalised cards and awesome gifts straight to their door. Browse thousands of birthday cards, upload photos and handwritten messages, and set birthday reminders so you never forget! We deliver your cards worldwide, so you’re never more than a few taps away from the people you love. The Moonpig app is so much more than a birthday card app; whether you’re playing with our clever AR tool, personalising the perfect gift or setting birthday reminders, we’ve made it simple. Order by 9:30pm and we'll dispatch your order the very same day. What makes Moonpig unique? · Stay connected, wherever you are: No stamp? No problem. With Moonpig you can make someone’s day without even leaving the sofa. · Find the perfect card for any occasion: Birthday cards, personalised birthday cards, anniversary cards,…
App details
What you can learn from Moonpig: Birthday Cards
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 20 screenshots above are Moonpig: Birthday Cards's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Moonpig: Birthday Cards runs a light set with one background colour (#FCA4C4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #64D4FC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.