Screenshot style breakdown
Sampled from 6 of Itaú: Cartões de crédito's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#EC7404 accent
#111111 text
Screenshots
Icon palette
About this app
Descomplique sua vida financeira com o app Itaú Cartões! Não possui cartão Itaú? Baixe o app e peça seu cartão de crédito! Se liga nos benefícios: ◉ Fatura digital Ative a fatura digital e receba por e-mail. É mais simples e sustentável! ◉ Fatura do cartão Com o app é simples consultar fatura, gerar boleto para fazer pagamentos e gerar a 2ª via da fatura. Tudo na palma da sua mão! ◉ Compras recentes Comprou? Já tá no app, acesse a aba de compras recentes. ◉ Carteira digital Adicione seu cartão de crédito Mastercard e Visa no Apple Pay para pagar por aproximação com o celular. ◉ Cartão virtual Pague suas assinaturas no cartão virtual ou faça compras online com cartão virtual temporário de forma totalmente segura! É gratuito e pode ser gerado pelo app. ◉ Alterar vencimento Para conseguir se organizar, você pode alterar o vencimento da fatura online direto do app. ◉ Segurança Jun…
App details
What you can learn from Itaú: Cartões de crédito
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are Itaú: Cartões de crédito's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Itaú: Cartões de crédito runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #EC7404, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.