Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of 唯品会's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4F4 bg
#D6D6D6
#F4C45C accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
大牌衣服3折买！ 专注服装品牌特卖16年，大牌衣服品牌源头采买，100%正品保障。 【正品保障 顺丰包邮】 唯品会与各大品牌建立长期战略合作，品牌源头采买，同时还和中检成立联合鉴定实验室，确保每一件商品都是100%正品。 自营商品顺丰配送，尺码不合适不用怕，顺丰上门退换货非常方便。 【限时狂秒 每日上新】 限时狂秒每天早十点和晚八点上新，精选爆款商品进行官方大额补贴，超低到手价超划算。 【购物体验 实力保障】 人工客服天天在线，每天9:00~24:00贴心在线为你服务； 7天无理由退货，自营商品免费上门收件（自行寄回返10元唯品币）； 还有自营商品满88元包邮，全年无限次！ 【新人享豪礼，欢迎体验】 唯品会新人福利活动仅限唯品会平台新人用户参与，新人用户是指未在唯品会平台下过有效订单的用户，新人福利活动仅限受邀用户参加，此活动长期有效，参与路径为APP首页。 【意见反馈】 如有建议，请随时反馈，唯品会时刻倾听您的声音： 官方微博：@唯品会 官方微信：“唯品会” 唯品会客户端：个人中心-唯品客服-APP反馈
App details
What you can learn from 唯品会
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 16 screenshots above are 唯品会's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: 唯品会 runs a light set with one background colour (#F4F4F4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #F4C45C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.