Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Barclays US's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#045CC4 accent
#111111 text
- #1Biometric login Log in quickly and securely with biometrics.
- #2View all your accounts in one easy place Review all your accounts from the
- #3Add your cardto a digital wallet Review all your accounts from the
- #4Quick and easy payments Schedule and automate with
- #5Rewards and benefits All your rewards at your
- #6Share your card with authorized users Add your friends and family — earn
Captions read from the screenshots (OCR, may contain small errors): 6 headlines, 10.7 words on average (longest 14), 67% speak to "you".
Screenshots
iPad screenshots
Icon palette
About this app
Access your account anywhere, anytime with the Barclays US App. With biometric login, customized notifications, mobile wallets, easy direct deposits and online transfers, banking online or using your credit card is faster and easier. If you already have a credit card login with Barclays, you can use the same online credentials. If not, and you already have a Barclays Savings or CD account, you can set up an online account through the app. Faster • Digital wallet: pay with just a tap. Add your card to Google Pay ™ or Samsung Pay and replace your cards and cash • Biometric login: skip the password. Log in quickly and securely with your fingerprint • Rewards: all your rewards at your fingertip • Online transfers to and from other banks Easier • Quick and easy payments • View all your accounts in one place • Spend Analyzer: get a big picture view of your spending with our handy tool • Fr…
App details
What you can learn from Barclays US
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 13 screenshots above are Barclays US's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Barclays US runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #045CC4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.