Sampled from 4 of Campus Maps's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#242424 bg
#424242
#CC142C accent
#FFFFFF text
The only campus map made by a student, for students. Need a Map? Get the App! http://www.campus-maps.com Contains over 250 campus maps: • Abilene Christian University (ACU) • American River College (ARC) • American University (AU) • Angelo State University • Appalachian State University (App State) • Arizona State University (ASU) • Ashland University • Auburn University • Austin Peay State University (APSU) • Azusa Pacific University (APU) • Ball State University (BSU) • Barry University • Baylor University • Bentley University • Biola University • Black Hills State University (BHSU) • Bloomsburg University • Brigham Young University (BYU) • Brown University (Brown) • Butler University • Cal State Fullerton (Fullerton) • Cameron University • Clemson University • Colorado School of Mines (CSM) • Cornell University • Dartmouth College • Delta State University • Fairmont State University…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are Campus Maps's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Campus Maps runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #242424) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #CC142C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Navigation apps approach the same problem? Browse more Navigation apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.