Screenshot style breakdown
Sampled from 5 of Pang Masa's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#441414 bg
#5E3434
#C4343C accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
As its name denotes, Pang Masa is a nationwide daily catering to Filipino-language readers of news, entertainment, sports, etc. Pang Masa is a member of The Philippine STAR Group of Publications, the Philippines' biggest newspaper group. Pang Masa is a daily paper. Pang Masa provides availability to all editions of the publication by incorporating subscriptions allowing the purchase of a 7 day, one month, 2 month, 3 month, 6 month and yearly subscription to the paper. The 7 day, monthly and yearly subscriptions are auto-renewing subscriptions. Prices for the subscriptions are $1.99 for 7 days, $6.99 for one month, $12.99 for two months, $18.99 for three months, $29.99 for 6 months and $59.99 for a year. Payment for this subscription will be charged to your iTunes account upon purchase. The subscription will auto-renew within 24 hours of the current subscription expiring. Auto-renewin…
App details
What you can learn from Pang Masa
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are Pang Masa's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Pang Masa runs a dark set with one background colour (#441414) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #C4343C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other News apps approach the same problem? Browse more News apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.