Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of BBC Sport's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#141414 bg
#343434
#A48C44 accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
The official BBC Sport app offers the latest sports news, scores, live sport and highlights. It's the best way to follow all the latest sporting action! BBC Sport brings you some of the world's biggest events — Olympic Games, UEFA Euros and FIFA World Cup football, Wimbledon, Commonwealth Games, Six Nations plus Premier League football, cricket, golf, rugby league, the NFL and much more. SPORTS NEWS The BBC Sport app brings you all the breaking news across the world of sport including football, cricket, rugby union, rugby league, F1, tennis, golf, athletics and much more. Read all of the latest headlines, football gossip, transfer rumours and league action as the stories unfold. You can even share news stories and sports results with your friends and followers across your social channels. SPORT RESULTS Never again do you have to miss any of the latest action. The BBC Sport app offers…
App details
What you can learn from BBC Sport
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 12 screenshots above are BBC Sport's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: BBC Sport runs a dark set with one background colour (#141414) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #A48C44, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Sports apps approach the same problem? Browse more Sports apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.