Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 5 of Virgin Media Play's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#040404 bg
#272727
#B4040C accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
It’s Playtime! Virgin Media Play is Virgin Media Televisions revamped and brand new on demand Player. Looking to stream some of the most talked about TV shows for free? You’re in the right place. From homegrown Irish content and unmissable sport to reality boxsets and jaw-dropping dramas, Virgin Media Play has it all available live or on demand. What you’ll love about Virgin Media Play • Restart shows live from the beginning so you don’t miss a single moment. • Seamlessly watch all our channels within the app. • Improved accessibility services, including subtitles and audio description. • Stream major shows such as Love Island and Gogglebox Ireland minutes after they’ve aired so you don’t get FOMO. • We add new TV programmes and films all the time, so why not browse new titles or search for your favourites and stream to your device? So, what are you w…
App details
What you can learn from Virgin Media Play
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are Virgin Media Play's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Virgin Media Play runs a dark set with one background colour (#040404) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #B4040C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Entertainment apps approach the same problem? Browse more Entertainment apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.