Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of NetBenefits's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#148444 bg
#34955E
#5CAC84 accent
#FFFFFF text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
Conveniently manage your workplace benefits from Fidelity—from sending us documents to accessing your retirement savings, stock options, health insurance, HSA and more. Easily view retirement savings and other benefits Account balances, investments, recent contributions, and account performance Manage your HSA expenses and investments Monitor other accounts, including 529 plans and brokerage accounts Quickly find health insurance information, such as who’s covered under your plan, provider phone numbers, and your group number Access recent payroll statements Personalize planning See how much you may need in retirement and get your Fidelity Retirement ScoreSM Financial Wellness next steps so you can confidently plan and take action Take control of your total well being Change your contribution rate and investments across 401K, 403B and/or HSA accounts Send us documents a…
App details
What you can learn from NetBenefits
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 11 screenshots above are NetBenefits's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: NetBenefits runs a dark set with one background colour (#148444) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #5CAC84, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.