Sampled from 5 of VeriCool PreOrder's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#D4ECF4 bg
#BACFD6
#4CACDC accent
#111111 text
Reading the caption text from the screenshots in your browser…
VeriCool SwiftOrder is a mobile optimised pre-order solution for all mobile platforms. Students can authenticate their identity using accepted secure protocols to set up their app for pre-ordering food through the SwiftQ hosted platform Once accessed, students can select a day, several days up to a week to pre-order food by each session the school/caterer promotes Students are presented with options of what food items they can order by specific sessions such as breakfast, break-time, and lunch Students will be able to scroll through the menu items, selecting what they wish to order and submit their order to their own shopping cart Once they have completed their selection, they can re-direct to their shopping cart and review their chosen order before submitting the order to their school Students can only order for a specific day before the displayed cut off is exceeded If th…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 9 screenshots above are VeriCool PreOrder's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: VeriCool PreOrder runs a light set with one background colour (#D4ECF4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #4CACDC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.