Sampled from 3 of 酒のやまや公式アプリ's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#E40414 bg
#E72734
#9C1C4C accent
#FFFFFF text
Reading the caption text from the screenshots in your browser…
■限定商品やチラシをご紹介 お酒のお楽しみ方やおつまみ等も合わせてご紹介! ■クーポンでお得にお買い物 随時クーポンをお届け致します。 お得なお買い物をお楽しみください。 ■旅先でのやまや店舗の検索が楽々 お酒や食品、キャンプグッズなど多種多様な商品を取り揃えております。 ご旅行などの際に是非お立ち寄りください! -- 酒のやまや 酒類はもちろん、食料品や飲料、日用品まで、豊富な品揃えが特徴の「酒類を中心とした嗜好品の専門店」です。 29都府県に300店舗超えの店舗で、ご来店を心よりお待ちしております。
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 3 screenshots above are 酒のやまや公式アプリ's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: 酒のやまや公式アプリ runs a dark set with one background colour (#E40414) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #9C1C4C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.