Screenshot style breakdown
Sampled from 5 of more: grocery delivery's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#FC4C14 accent
#111111 text
Screenshots
Icon palette
About this app
Welcome to More. India’s most trusted retail grocery chain is now delivering to your doorstep. We’re bringing over 34 years of experience and trust to our app, so that we can bring you a seamless shopping experience at your fingertips. Our app is easy to use and comes with specialized benefits that will make your grocery shopping experience simple and comfortable. Simply put, it's More at your door! At the tap of a button - o Choose from over 5,000+ SKUs o Enjoy More savings! o Fast, same-day deliveries, at your convenience Fresh hand-picked fruits and veggies, daily food essentials like rice, oil, atta etc. all await. Also, easily buy stationery for your office, cleaning utilities that will make hygiene your superpower, and so much MORE! With a world of quality products to choose from, all you need to do is choose our services for your life to go into easy mode. Pick your …
App details
What you can learn from more: grocery delivery
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are more: grocery delivery's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: more: grocery delivery runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #FC4C14, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.