Screenshot style breakdown
Sampled from 6 of Zeller's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#7CACD4 accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
Take payments, send invoices, track sales and expenses, and manage your cash flow – all within one powerful business app. Download the free Zeller App to create your account in minutes. You’ll instantly get a transaction account (with a BSB and account number), and unlimited physical and virtual debit cards. Plus, with Tap to Pay built into Zeller App, you can take payments on your smartphone instantly — no terminal required. Accept contactless cards, Apple Pay, Google Pay and more. It’s secure, fast to set up, and easy to use. Whether you’re starting out, scaling up, or managing multiple locations, Zeller is a smarter alternative to your outdated business bank, giving you complete control over all of your business finances. Tap to Pay: Accept contactless payments with just your smartphone. • Take payments with your smartphone in minutes. • No extra hardware needed. • Tipping, digi…
App details
What you can learn from Zeller
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 17 screenshots above are Zeller's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Zeller runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #7CACD4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.