Sampled from 5 of Disney Frozen Royal Castle's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCECEC bg
#DDCFCF
#042CB4 accent
#111111 text
The world of Disney Frozen comes to life in this fun-filled doll house game, Disney Frozen Royal Castle! Parents can have fun with kids while playing with Anna, Elsa, Kristoff and other Frozen dolls, as they dress up, cook, and explore! Featuring content from the beloved films, kids can customize and play in their very own royal doll house, allowing them to express their creativity and imagination. EXPLORE Players can explore the Great Hall, the Kitchen, the Fragrance Suite, and interact with many items in each room DRESS UP There are all kinds of Frozen fashions to try on! Kids can customize outfits for Anna, Elsa, Kristoff & other Frozen dolls or create unique pieces using an interactive clothing designer! COOKING ADVENTURES There are plenty of delicious foods with flavorful ingredients to mix and match in the kitchen! Kids can bake a cake, make a salad & cook many more creative r…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are Disney Frozen Royal Castle's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Disney Frozen Royal Castle runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCECEC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #042CB4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Entertainment apps approach the same problem? Browse more Entertainment apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.