Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Axis Max Life Insurance's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#143C74 accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
Welcome to the Axis Max Life Insurance App - the official insurance app from Axis Max Life Insurance, designed to meet your financial needs. You can manage existing policies, purchase new ones, make renewal payments, achieve your fitness and wellness goals, explore personalized offers, and more - all on the go. You can now explore and buy Axis Max Life Insurance plans across different categories like Term Insurance, Savings & Investment, ULIPs, Retirement and Child plans on our newly launched life insurance application. Policy servicing Premium payments Wellness Benefits (New) Policy management Online purchase Explore Axis Max Life Insurance Products: Term Insurance and Savings Plans Term Insurance Plans: Savings Plans: Unit Linked Insurance Plans (ULIPs): Retirement and Pension Plans: Health Insurance: Primary features of Axis Max Life Insurance app: - Quick Login with Biometric en…
App details
What you can learn from Axis Max Life Insurance
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 19 screenshots above are Axis Max Life Insurance's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Axis Max Life Insurance runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #143C74, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.